Generic drug company loses court case for bad advertising

by | Advertising

Companies will need to be careful about the specific claims they make in their advertising.

Method Pharmaceuticals inappropriately claimed that its generic product (Me-PB-Hyos) was a legal generic alternative and substitutable for Concordia Pharmaceuticals’ product – Donnatol. The Court believed that the claim was willful and constituted false advertising under the Lanham Act and deserved not only $733,200 in compensatory damages but trebled its damages to $2.2 Million.

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