Should all Trial Data Be Treated Equally?

Introduction Clinical trial research does not just prove a drug’s safety and effectiveness for an FDA approval. Once a drug receives approval, the FDA-approved published results of clinical trial research become the basis of that new drug’s marketing campaigns....

Are Seeding Trials Ethical?

Introduction During seeding trials, a direct market-research tactic, a company offers their target audience free samples of their new product in exchange for direct feedback on potential uses and advertising for the product. Companies may also gain loyal customers and...

Should Marketing of Clinical Trials be Allowed?

Introduction Clinical trials have become an important part of a pharmaceutical company’s development, and have also grown as a focus of “pre-approval” marketing tactics. Background Although clinical trials have existed in some form since 1747, not until the 1938...